As the Founder, CEO and Creative Director of Rouler – a cycling lifestyle brand – I can pretty much claim responsibility for everything that brand came to represent and the community that grew up in support of it. From the moment I came up with the name in the shower to the last high-five given at the end of the 2018 Delta States Grand Prix series, this brand came to represent the history, beauty and fun of the sport of cycling.
Though we started by providing mobile bike service, we quickly moved into event production, performance apparel and eventually into a highly branded physical space in downtown New Orleans where we operated until the fall of 2018. We were really blessed to have an avid following locally as well as all over the US and the world. A testament to the power of staying true to a vision, executing consistently and always focusing on the needs of our community.
Below is a look into the Rouler brand and life in Roulandria.
For more, visit https://www.instagram.com/roulercycling/.